Gaming Innovation Group and PokerStars join forces to further strengthen affiliate marketing compliance

Gaming Innovation Group Inc. (GiG) and PokerStars have signed an agreement where GiG will supply its proprietary affiliate monitoring and compliance software, GiG Comply, to PokerStars’ affiliate operations worldwide.

In a continuation of PokerStars’ efforts to stay at the forefront of responsible gaming, GiG Comply will become a key component in ensuring that members of Stars Affiliate Club, the affiliate programme for PokerStars, meet heightened advertising criteria across regulated markets.

GiG Comply’s proprietary self-service technology scans and analyses thousands of web pages to ensure affiliates continue to meet advertising regulations, as well as the standards set out by the operator. The technology also provides detailed reports, including links, brand mentions and images, keeping the operator’s affiliate department continuously up to date on the content delivered to their affiliates’ audiences.

“We work closely with our affiliates to ensure that the content delivered to their audiences is compliant and responsible, and meets the same high standards expected of the PokerStars brand,” said Rebecca McAdam Willetts, Associate Director, Group Public Relations at The Stars Group. “GiG Comply adds a new dimension to those relationships and controls, and we look forward to seeing the technology in action.”

Richard Brown, chief executive officer at GiG, says: “ We are very pleased to have signed PokerStars to our portfolio for GiG Comply. Assisting them in compliance efforts ensures they remain at the forefront of responsible gaming.”