Gentoo Media signs partnership agreement with SkyCity for automated brand protection tool GiG Comply

Gentoo Media has today announced a new partnership agreement with New Zealand brand, SkyCity, Australasia’s leading gaming, entertainment and hospitality businesses, for the provision of its automated compliance and brand protection tool, GiG Comply.

The agreement will reinforce SkyCity’s commitment to responsible gambling, safeguarding their brand through ensuring regulatory compliance across its various marketing efforts. GiG Comply will allow SkyCity to monitor that its affiliates are following their brand guidelines and regulatory requirements, ensuring that its marketing efforts remain compliant.

The agreement demonstrates both parties’ dedication to upholding the highest standards of compliance and brand protection through monitoring that regulatory requirements are followed and respected. SkyCity will now be able to effectively adapt to the dynamic landscape of the iGaming industry and its ever changing regulatory demands.

Rasmus Bank Nielsen, Head of GiG Comply, said: “We are thrilled to add SkyCity to our growing list of partners for GiG Comply, and we look forward to assisting them with their compliance strategy, safeguarding their brand. We hope our new partnership with SkyCity is the start of a long standing collaboration to strengthen their affiliate marketing compliance, ensuring that they will remain in control of all of their marketing, and are in line with responsible gaming.”

Mads Birch Jespersen, Director of Marketing & Media from SkyCity says: “In a rapidly evolving online casino landscape like New Zealand and given the comprehensive compliance standards that SkyCity is determined to uphold, GiG Comply offers an additional filter for us to meet these standards. The tool allows us to explore and expand our online presence, while keeping everything in line within our regulatory strategy.”

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For more information contact:
Rasmus Bank Nielsen, Head of GiG Comply, at rasmus.nielsen@g2m.com
or
Press at, get.more@gentoomedia.com

About GiG Comply

GiG Comply is an automated compliance and brand protection tool powered by Gentoo Media, designed to help operators adhere to advertising standards and regulations across multiple jurisdictions. The SaaS tool scans thousands of websites daily, ensuring affiliates comply with regulatory requirements, and specific advertising standards for each brand. GiG Comply allows operators to automate their compliance processes, and delivers detailed reports with real-time data, leaving operators more time to focus on growing their business. GiG Comply helps operators take back control of their brand, and effectively monitor their brand’s exposure – safeguarding their brand’s reputation.

About Gentoo (Gentoo Media)

Gentoo Media is a market leading affiliate connecting operators and players in the online gambling and sports betting industry. Gentoo provides an array of iGaming affiliate solutions, such as our paid marketing expertise, high-quality traffic, and prominent industry sites AskGamblers, Time2Play, CasinoTopsOnline, WSN and Casinomeister. Originally founded in 2007 as Rebel Penguin, the business has experienced several years of consecutive growth since its acquisition by GiG Media (prev. Innovation Labs). In 2024 GiG Media rebranded to Gentoo Media becoming its own independent brand separated from Gaming Innovation Group as a step towards the planned legal split in H2 2024 following a strategic review. www.gentoomedia.com

About SkyCity

SkyCity is a renowned entertainment and gaming company known for its high-quality gaming and online casino experience. SkyCity is committed to providing exceptional experiences to its customers while adhering to the highest standards of regulatory compliance and operational excellence.