Off-Page SEO Executive (Sports)

GiG Media is now Gentoo! Inspired by the fastest and most resilient penguin species in nature, we're here to help our clients and players to get more - more reach, more traffic, more fun. With more than 17 years of experience, Gentoo Media is a leading affiliate in the online casino and sportsbook industry through our extensive portfolio of products and services, featuring our flagship websites AskGamblers, Time2Play, CasinoTopsOnline, WSN, Casinomeister, and our SaaS brand-protection tool Sitebee.

The Role

We are looking for a skilled and motivated Off-Page SEO Executive to join our sports SEO team. This individual will play a pivotal role in expanding our outreach and backlink strategies, helping to boost our presence across international sports betting markets. The Off-Page SEO Executive will work closely with both our in-house Outreach Department and external agencies to optimize our link-building efforts, ensuring we maximize our SEO potential and grow our online authority in the sports industry.

This position is ideal for an SEO professional with a strong background in off-page SEO who understands the nuances of working in multiple markets across the globe, and offers an exciting opportunity to be part of a global SEO team, driving impactful outreach initiatives that help build our authority and visibility in the sports world.

If you're passionate about off-page SEO and have a love for sports media, we'd love to hear from you!

What you will be doing:

• Global Outreach Strategy Collaboration: Work closely with the Outreach Department to refine and implement off-page SEO strategies for sports-focused campaigns, optimizing efforts across multiple international markets.
• Link-Building Initiatives: Develop and execute link-building campaigns, working with relevant sports media, influencers, and blogs to secure high-quality backlinks that align with the brand's objectives.
• Agency Coordination: Manage relationships with external SEO agencies across global markets to ensure alignment on outreach goals and maximize link-building opportunities.
• Content Marketing Collaboration: Collaborate with the content marketing team to identify content opportunities that can drive high-quality backlinks, ensuring all off-page efforts complement on-page content.
• Off-Page Audits & Analysis: Perform regular audits of backlink profiles, competitor analysis, and domain authority metrics, identifying areas for improvement and actioning effective off-page SEO solutions.
• Market-Specific SEO Strategies: Tailor off-page SEO strategies to specific international markets, taking into account local search behavior, competition, and media landscapes.
• Outreach & Relationship Building: Build and nurture relationships with key sports media outlets, bloggers, and influencers across various regions to enhance our backlink profile and brand exposure.
• Data-Driven Decision Making: Track and report on the performance of outreach campaigns, providing actionable insights to optimize and refine our approach to off-page SEO. Use tools like Ahrefs, SEMRush, and Google Analytics to monitor link quality and SEO growth.
• Cross-Functional Collaboration: Partner with the SEO, product, and development teams to ensure off-page efforts are aligned with broader SEO strategies, supporting overall search visibility and traffic goals.
  

Who we are looking for:

Experience & Industry Knowledge:

• Minimum of 1-2 years of experience in off-page SEO, with a proven track record in outreach, link-building, and relationship management in the sports or media industries.
• Experience working with global SEO strategies and executing outreach initiatives across multiple regions.
• Knowledge of the sports betting media landscape and experience working with publishers, bloggers, and influencers in the sports sector.

Technical Expertise:

• Strong expertise in off-page SEO techniques, including outreach, link-building, and backlink profile analysis.
• Familiarity with SEO tools like Ahrefs, SEMRush, Screaming Frog, Majestic and Google Search Console.
• Ability to conduct competitor analysis and identify opportunities for high-quality link acquisition.

Tool Proficiency:

• Proficiency with outreach and SEO platforms to streamline link-building efforts and track performance.
• Solid understanding of SEO tools for link tracking and reporting.

Behavioral & Soft Skills:

• Excellent organizational and project management skills, able to manage multiple campaigns across different markets.
• Strong communication and interpersonal skills, with the ability to build relationships with external partners and internal teams.
• Data-driven mindset with an eye for detail, constantly looking to optimize and improve SEO results.
• Ability to work both autonomously and collaboratively, balancing independence with a team-focused approach.

What we are offering:

• Hybrid Work Model: Enjoy the flexibility of blending remote and office-based work.
• Daily Office Lunches: Varied menu options for a delightful lunch experience.
• Birthday Leave: It's your special day, so you get a day off to celebrate it!
• 'Me Time Day': Take a paid day off to focus on self-care and your mental health.
• Volunteer Day: Give back to your local community and receive a day of for this generous act!
• International Health Insurance with Dental coverage: Generous coverage because we prioritize your health and wellbeing.
• Career Progression: We support your professional development and provide guidance to ensure your constant growth.
• Learning Budget: Enjoy diving into learning via platform Learnerbly and enhance your hard and soft skills.
• Annual Wellbeing Benefit: Each employee receives a budget per year to allocate for purpose from the approved list, that will contribute to their overall wellbeing.
• Vibrant Office Culture: Enjoy our lively and supportive office atmosphere daily, complemented by a calendar of both in-house and external events and parties to foster connections with colleagues.

Get more out of Gentoo Media: https://www.gentoomedia.com/