Gentoo Media announces the rebrand of GiG Comply to Sitebee

Gentoo Media today announces the rebrand of its renowned GiG Comply platform into Sitebee – the advanced SaaS solution designed to elevate compliance automation and brand protection.

This rebrand follows Gentoo Media’s own recent rebrand and represents a significant step in the company’s mission to redefine how operators protect their brands and ensure regulatory compliance from the affiliate partners they work with in the fast-evolving iGaming industry. 

“Sitebee is more than just a rebrand. It’s a renewed commitment to our partners and the industry. Compliance doesn’t stand still, and neither do we,” said Rasmus Bank Nielsen, Head of Sitebee.

Built for today’s challenges – and tomorrow’s opportunities
Sitebee builds upon the legacy of GiG Comply, but has been designed with the future of compliance in mind. The platform empowers iGaming operators to automate compliance monitoring, save time, reduce risks, and gain deeper insights into their marketing and affiliate partnerships.

“Compliance is a moving target, and Sitebee is how businesses can stay ahead, not just keep up,” said Rasmus Bank Nielsen, Head of Sitebee. “Our solution helps brands navigate complex regulatory landscapes by monitoring thousands of web pages in real time to ensure adherence to laws across multiple jurisdictions.”

A trusted partner in the industry
As iGaming regulations become more stringent, Sitebee has quickly become a trusted partner for some of the industry’s largest players. The platform’s ability to detect and mitigate risks makes it an indispensable tool for companies like bet365, Betway, Kaizen Group, and Betsson Group, all of which rely on Sitebee to protect their reputations and ensure regional compliance.

Future-proofing compliance with automation and data
Sitebee enables businesses to ensure regulatory compliance from the affiliate partners they work with and act on detailed, actionable reports that both identify compliance breaches and unlock new growth opportunities. The platform is not just a monitoring tool, but a strategic partner helping operators make smarter decisions based on accurate data.

“With Sitebee, our clients gain insights that not only identify risks but also uncover new growth opportunities,” added Rasmus Bank Nielsen. “Data is key, and we provide our clients with a clear picture of their affiliate landscape so they can act quickly and strategically.”

Please visit the Sitebee website, www.sitebee.io, and the LinkedIn page Sitebee to find out more.

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For more information contact:

Rasmus Bank Nielsen, Head of Sitebee, at rasmus.nielsen@g2m.com

or

Press at, get.more@gentoomedia.com

About Sitebee
Sitebee is an automated compliance and brand protection tool powered by Gentoo Media, designed to help operators adhere to advertising standards and regulations across multiple jurisdictions. The SaaS tool scans thousands of websites daily, ensuring affiliates comply with regulatory requirements, and specific advertising standards for each brand. Sitebee allows operators to automate their compliance processes, and delivers detailed reports with real-time data, leaving operators more time to focus on growing their business. Sitebee helps operators take back control of their brand, and effectively monitor their brand’s exposure – safeguarding their brand’s reputation.
www.sitebee.io

About Gentoo (Gentoo Media)
Gentoo Media is a market-leading affiliate connecting operators and players in the online gambling and sports betting industry. Gentoo Media offers an array of iGaming affiliate solutions, such as paid marketing expertise and quality traffic through our prominent industry sites including AskGamblers, Time2Play, CasinoTopsOnline, WSN and Casinomeister. In 2024, Gentoo Media (formerly GiG Media) became Gentoo Media Inc. following a legal split separating the Media and Platform and Sportsbook business in Gaming Innovation Group (GiG) into two independently listed companies. Gentoo Media Inc. is dual-listed on the Oslo Stock Exchange (ticker “G2MNO”) and Nasdaq Stockholm (ticker “G2M”). www.gentoomedia.com